LYBL is an on-line boutique with roots in South Africa, that seeks to rekindle the appreciation and accessibility of a range of crafted heirlooms and collectibles. It is curated by a mother and daughter team who champion the meaningful craft of making nostalgic and familial favourites and encourage respecting and embracing superior quality as a way of life. Their desire is to cultivate the value assigned to artisanal craftsmanship, not only with respect to longevity but also for its lighter environmental impact, when compared to the heartless process of mass-production. LYBL products, if well cared for, are built to last lifetimes.

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  • Who we are

    We desires to create a place where sentimentality and positive associations born from familiarity have a home. A place that celebrates the creator, collaborator and client.A place that embraces sentiment, intention, mindful creation, fair collaboration, and environmentally gentle distribution. 

  • What we stand for

    Our boutique, with roots in South Africa, seeks to rekindle the appreciation and accessibility of a range of crafted heirlooms and collectibles. Our desire is to cultivate the value assigned to artisanal craftsmanship, not only with respect to longevity but also for its lighter environmental impact.

  • What we aim to achieve

    Each piece that is added to the distinguished and exclusive product range must conform to the LYBL ethos. Each unique collectible will have many lifetimes and can be bequeathed to the next generation. Sentimentality is cherished and encouraged. Our products will have you falling in love with them every time.